Posts Tagged ‘Planning’
Listen Up, Young Planners
Leon over at The Planning Lab has gone and done something downright brilliant for all of us young, aspiring planners. He asked two handfuls of planning’s greatest to share their advice for the next generation of planners (i.e. you & I). While there’s a ton of great stuff out there on the interwebs, right now […]
Filed under: Career, Planning, Raves | 5 Comments
Tags: advice, Planning, The Planning Lab
The Dog Ate My Homework
Well, not really. I just forgot to post it last week. As promised, here’s my entry for the Account Planning School of the Web. The assignment, found here, was to develop a vision for Yorkshire Tea.
Filed under: Advertising & Marketing, Planning | 1 Comment
Tags: Account Planning School of the Web, APSOTW, Planning
Night at the Museum
Amid all the buzz about stability and strength in the financial services’ advertising as of late, maybe a game-changer is just what the doctor ordered. Instead of talking about what’s left after the crash, change the subject. And instead of telling customers they’re safe, sound and appreciated, why not walk the walk? I remember seeing […]
Filed under: Advertising & Marketing, Brands, Consumer, Planning, Raves | Leave a Comment
Tags: Bank of America, Museums on Us, paradigm change, Planning
Andrew, over at Northern Planner, has posted a new assignment for the Account Planning School of the Web. Can’t wait to get started. And once it’s done, I’ll post it here, too.
Filed under: Advertising & Marketing, Planning | Leave a Comment
Tags: Account Planning School of the Web, Planning
School of Thought 