Archive for the ‘Consumer’ Category

Last week I visited Dallas for some in-homes with consumers. While there, I checked out a local sandwich shop with the craziest Coke machine I’ve ever seen. With 106 choices, my dream beverage was just a couple taps away on the touch screen. What I didn’t expect, however, was the near paralysis I faced when […]

High Fidelity


I was cleaning out my Google Reader tonight when I ran into this gem by Seth Godin. It’s a compelling idea that’s takes brand differentiation to another level. Kevin Maney has a book out in September about the trade off between delivering extraordinary experiences (which he calls fidelity) and doing it in a way that’s […]

I used to be a big fan of Yelp, posting immediately after eating at every restaurant, cafe and bistro I visited. But for the past nine months or so, I’ve been a little ‘meh’ about the whole Review or Die craze. Originally, the site itself was a helpful resource for finding thoughtful, honest reviews about […]

So I went to my second Pecha Kucha Night tonight. [For those who have no idea what I’m talking about, click here.] And while I really liked all of the presentations, there was one that stood out from the rest. Jesse Seay started a website called And it’s exactly what you’d think it is: […]

I’ve mentioned before, but every time I come across an extraordinary video, I feel compelled to post it. So, here goes… Every week at the office, my team gets together to watch one TEDtalk and then discuss the content. Last week we watched Hans Rosling talk about the third world. Based on that poor […]

In today’s Chicago Tribune, an ode to the bookmark. Julia Keller, who wrote this article, perfectly articulates the importance all the small stuff we normally take for granted in life. And yet as ordinary and everyday as a bookmark can be, there is also something thrillingly intimate about what it ultimately represents: the progress of […]

Radiohead did it. Ditto for Terra Bite Lounge and Der Wiener Deewan. And now, you can add GOOD Magazine to the list. After picking up the latest GOOD Sheet at Starbucks last week, I ventured over to GOOD’s website to poke around a little. Minutes later, I became their newest subscriber. Honestly, it was hard […]

Ok, it’s been a few days, and I’ve had a chance to cool off a little. Yes, the Cubs blew an entire season’s worth of hard work and dedication in three games, but I’m on the road to recovery. After all, there’s always next year. Right? As a loyal fan for 25 years, I’ve seen […]

Amid all the buzz about stability and strength in the financial services’ advertising as of late, maybe a game-changer is just what the doctor ordered. Instead of talking about what’s left after the crash, change the subject. And instead of telling customers they’re safe, sound and appreciated, why not walk the walk? I remember seeing […]

The Trust Bust


Amid the turmoil on Wall Street and the uncertainty on Main Street, I’m starting to wonder where trust will land once the dust settles. In the past month or so, we’ve seen legendarily strong brands crumble and reputations plummet. Brands who built their success on the promise of strength, certainty and expertise. And even for […]