Archive for the ‘Brands’ Category

Last week I visited Dallas for some in-homes with consumers. While there, I checked out a local sandwich shop with the craziest Coke machine I’ve ever seen. With 106 choices, my dream beverage was just a couple taps away on the touch screen. What I didn’t expect, however, was the near paralysis I faced when […]


High Fidelity

04Aug09

I was cleaning out my Google Reader tonight when I ran into this gem by Seth Godin. It’s a compelling idea that’s takes brand differentiation to another level. Kevin Maney has a book out in September about the trade off between delivering extraordinary experiences (which he calls fidelity) and doing it in a way that’s […]


Another homerun by Honda. This time, to promote their affordable hybrid, they used headlights as a makeshift LED screen. Not only is it beautiful work, I’m thoroughly impressed that an idea of this magnitude and complication actually got through the agency/client process. Maybe I’m a little jaded, but (much!) simpler ideas than this have been […]


I used to be a big fan of Yelp, posting immediately after eating at every restaurant, cafe and bistro I visited. But for the past nine months or so, I’ve been a little ‘meh’ about the whole Review or Die craze. Originally, the site itself was a helpful resource for finding thoughtful, honest reviews about […]


For all the Twitter naysayers out there, check this out. Yet another example of social media done right. Kudos to Jack Cheng and Pearl Fine Teas. Another one of my favorite teas: Vitabase!


Ok, it’s been a few days, and I’ve had a chance to cool off a little. Yes, the Cubs blew an entire season’s worth of hard work and dedication in three games, but I’m on the road to recovery. After all, there’s always next year. Right? As a loyal fan for 25 years, I’ve seen […]


Next Tuesday, October 7, Grant Achatz’s new cookbook debuts on bookstore shelves across the country. I happen to have gotten a peek since my boss is not only a frequent visitor of the restaurant but also good friends with Chef Achatz. The book itself is amazing – the photography is stunning, to say the least, […]


Amid all the buzz about stability and strength in the financial services’ advertising as of late, maybe a game-changer is just what the doctor ordered. Instead of talking about what’s left after the crash, change the subject. And instead of telling customers they’re safe, sound and appreciated, why not walk the walk? I remember seeing […]


John Moore, over at Brand Autopsy, occasionally poses an interesting and compelling question that goes a little something like this: If [insert brand here] disappeared tomorrow, would you care? Today, he’s putting Dairy Queen on the chopping block. Think what you will about Dairy Queen – or any other fast food joint. The point is […]