Reduce Your Water Footprint

04Apr09

GOOD Magazine always has great stuff, but occasionally the greatness even surpasses my high expectations. There all this talk about your carbon footprint this and that, but rarely do we look at our overall effect on any the other resources. A couple weeks ago, GOOD did us all a favor and figured out our water footprints for common activities and consumables. After sharing this with a couple coworkers, we had a long discussion about becoming a vegetarian – and some seriously considered it.

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In addition to the uber-helpful information, I love the graphic. Makes me wonder if there’s an opportunity to do more visual presentations/infographics for our clients [kinda like another GOOD project, Starbucks’ GOOD sheets]. After all, this is 100x more  compelling than several paragraphs written about the same subject. What a great way to represent lots of numbers in a visually appealling way.

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