Let’s Talk About Logos


Over the holidays I’ve been catching up on my RSS feeds and came across two timely gems from Logo Design Love. With all the excitement and hullabaloo that ensued in the weeks following the election, I missed a lot. So, apologies if both of these are old news.


The first is an interview with Obama’s logo designer. Back in mid-November amidst the post-election limelight, the NY Times interviewed Sol Sender. The discussion of the creative process, Obama’s input and the shelf life made for interesting reading almost two months after Election Day.

And just as the logo we all came to know, love and admire will go down in history as one of the most notable political symbols, there are a handful of others that fall into the category of the ‘never weres.’ Again, Sol Sender walks us through the contenders.

With the wild success of the current logo, looking back at what could have been poses some interesting questions. Would the cult following and personal ‘ownership’ that emerged during the campaign have formed with another option? And was it the adaptability of the logo or the mojo of the campaign that encouraged different supporters to make it their own?


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