Why Does Your Dog Pretend to Like You?

20Oct08

I don’t know the answer, but I hear The Atlantic does.

I’ve always been a fan of The Atlantic [Monthly] magazine. Their content and history is what originally drew me in years ago. But now, with another redesign, some uber-provocative ads and a new website, my love has been renewed. [Compliments to Euro RSCG and Pentagram for their work!] Here’s an excerpt from their website.

Our minds, dulled by sound bites and trivia, trudge along, unchallenged and unsatisfied. This is why we started The Atlantic Project: to illuminate questions that provoke us all to challenge assumptions, to get better answers, and to think again. The Atlantic has been home to some of the finest minds in the world for 150 years, and it is an inspiration to millions of brave thinkers who read us online and off. Now, The Atlantic Project is challenging all Americans to Think. Again.

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