Who Would You Miss?


John Moore, over at Brand Autopsy, occasionally poses an interesting and compelling question that goes a little something like this: If [insert brand here] disappeared tomorrow, would you care?

Today, he’s putting Dairy Queen on the chopping block.

Think what you will about Dairy Queen – or any other fast food joint. The point is something much deeper. To consider a global, national or regional brand to be at all disposable is pretty sobering. Especially to the company itself.

But isn’t an occasional self evaluation one of the most important and smartest things a marketers can do for the brands we own? Granted, you may not like the results, but it’s better than finding out too late.

As the consumer’s wallet gets smaller and smaller – and taste gets more and more discerning – should we as marketers be constantly thinking about how to be better? Or how to make that extra special impression? Or even how to get them to return and buy/eat/consume more?

It’s a simple concept on the surface – and I’m sure most of us are already doing just that. But it’s also imperative to continue to question and challenge the status quo. Otherwise, you’ll end up being the brand that no one misses.

And that begs the question: What brands would you miss? And vice versa?


No Responses Yet to “Who Would You Miss?”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: